Article · AI
Where AI helps digital PR judgement
AI is good at reading a lot of page quickly. It is not a source of truth, and it cannot see past the page.
What AI-assisted assessment can do
AI helps identify claims, sources and gaps in a campaign page.
Compare reports
Compare your reports to see which campaign changes made a difference.
Where human review matters
The assessment is a structured second opinion. A practitioner still decides whether a limitation is acceptable, whether the client will tolerate a smaller angle, and whether the relationship with a given editor supports the pitch. Treat the output as evidence for that judgement.