Question · Concepts
What does editorial fit mean?
Find the publications and audiences that fit your story.
The short answer
Editorial fit describes how closely a campaign’s content relates to a kind of publication or audience, based on what is on the page.
How to use it
Use fit to shortlist directions worth developing, then check each against the evidence and your own knowledge of the outlets involved.
Where it appears
Best editorial fit is shown in the campaign library and in reports, next to the evidence it is based on.